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Heinz: Breakfast Revival

About the app: Heinz: Breakfast Revival, is a social platform where users post pics of their creative morning meals that have been brought back to life with Heinz Jalapeño Ketchup. By doing this, users gather “ketchup-coins” that can eventually be spent on any Heinz condiments, new and old.

The Insight: Young people are eating breakfast less and less; They also love a way to connect with their friends and share their new ideas and recipes. This app will inspire people to ‘revive’ breakfast and create a community centered around Heinz new spicy jalapeño ketchup.